Understand the location of the lead within the purchase journey and engage them to build trust. Understand that only a small percentage of prospects are ready to convert the first time they make contact. Create an environment where information and conversation are a priority to ensure the prospect has your practice "top of mind" when they are ready to commit to a program.
Release useful multi-media content and let Influx nurture leads by encouraging them to participate in surveys and simple quizzes to build a profile. Use inbound marketing channels to increase return visits to Clinic Link to learn the needs of your prospects. Focus marketing efforts toward the solutions they are seeking.
Each engagement indicates increasing willingness to commit to your program. Let Influx to track activity and gauge readiness using lead scoring. Continue to engage lead and craft calls to action as you recognize readiness to convert.
Quickly transition visitors into your sales funnel with an online video seminar. Influx MD manages the entire video experience while closely tracking progress as part of your intake process. Serve quizzes, communicate with messaging and develop the relationship with leads that you need to turn them into patients
Employ intelligent email marketing to deliver relevant content to your prospect’s inbox. Deliver articles, videos and tips and receive feedback through forms and surveys. With email marketing you can initiate lead nurturing and encourage engagement as you move leads toward conversion.
Use the convenience of online learning to educate your leads about procedures during the intake process. Use prescriptive teaching to target areas of low retention and make every teachable minute by your staff count. Influx MD manages enrollment, access, sequencing and proficiency evaluation automatically.
Make sharing information fun for your prospects with small surveys with instant feedback. Learn what drives your leads and customize future marketing to the needs your prospects identify for you. From a single question to a full survey, Influx MD manages and aggregates results to guide your marketing efforts based on live feedback.